#701, Seoul YWCA, 1-1, Myeongdong 1-ga, Jung-gu, Seoul  (Postal code: 100-021)

Report Data

Provision Date: November 9, 2009

Tel: 774-4050 / Fax: 774-4090

The Korea National Council of Consumer Organizations and the Fair Trade Commission jointly hold an idea competition for naming the consumer counseling network.

□ The Korea National Council of Consumer Organizations (Chairperson Kim Jae-ok) and the Fair Trade Commission (Chairperson Jeong Ho-yeol) hold an idea competition for naming the consumer counseling network (temporary name) for citizens to remember the name easily, as well as for constructing the address of its homepage.

□ This competition will be held for five days between November 9 (Mon.) and November 13 (Fri), 2009. A final selection will be determined by mid-November, and the names will be used for the promotional BI (Brand Identity) and/or for the production of slogans. The person who suggests the best name will receive a gift certificate worth 500,000 won and an award certificate, and three people who suggest the next-best names will receive a gift certificate worth 300,000 won and an award certificate.

□ An application for the competition can be submitted via the homepage of the Korea National Council of Consumer Organizations (www.consumer.or.kr) and the homepage of the Fair Trade Commission (www.ftc.go.kr).

□ The consumer counseling network (temporary name) is scheduled to provide services for Korean citizens from January 2010 in order to increase the satisfaction level of consumers and the effectiveness of its counseling by providing quality information and counseling services, as well as by providing model counseling replies, managing counseling information, and improving the convenience of counseling through rapid telephone connection.

Supplementary Report	<Person in charge of the promotion of a concerned agency>
	Manager Lee Ji-hyang who is in charge of the promotion of Hanhwa S&C which is a project implementer: 02-3460-3019

1. The contents (details) of the public notification of the competition

2. A competition application form

3. Description of the consumer counseling network (temporary name) provided

Group Members

Green Consumers Network, Korea Federation of Housewives Clubs, Citizens Alliance for Consumer Protection of Korea, National Council of Housewives Classes, Korea Women's Association, Korea Consumer Affairs Institute, Korea Consumer Education Center, Consumers Union of Korea, National Council of YMCAs of Korea, YWCA of Korea

Appendix 1. Contents (details) of the public notification of the competition   Name idea competition for the consumer counseling network (temporary name)   1. Purpose of the competition □ To use a winning name for citizens to remember easily and for developing an address name for the network homepage.   2. Organizer □ The Korea National Council of Consumer Organizations; the Fair Trade Commission   3. Qualifications of participants □ No limitation   4. The Fields of the competition □ Theme ① Name contest (Korean and English languages), ② Address of homepage □ Format: No limitation   5. Review □ Selection made after a review by internal and external review committees   6. Application period □ November 9 (Mon) ~ November 13 (Fri), 2009   7. History of award Classification People Award Grand Prize 1 person 500,000 won gift certificate and an award certificate Excellence Prize 3 persons 300,000 won gift certificate and an award certificate   * Double award not permitted ** The Grand prize is given when the winning name is selected as the name of the network and the address of network homepage.   8. Documents to be submitted □ One copy of the competition application form * A competition application form and information about the consumer counseling network (temporary name) can be downloaded from the homepages of organizing agencies holding this competition. 9. Application methods □ Receipt via the e-mail address of a person in charge of the competition (postal application and walk-in application not permitted) □ Receipt E-mail Address: soo@hanwha.co.kr □ Refer to the homepages of organizing agencies for detailed information. Korea National Council of Consumer Organizations (www.consumer.or.kr) Fair Trade Commission (www.ftc.go.kr)   10. Publication of result: To be published on the homepages of the organizing agencies on November 23, 2009   11. Notifications □ The received documents will not be returned. □ The winning names will be reviewed internally and the use of the names will be determined by the Evaluation Committee, which consists of independent advisors. □ The rights to all winning names belong to the organizing agencies. □ The contents of the submitted names can be used for reproduction, publication, and promotion, as well as for exhibition. 12. Inquiry □ Person in charge of the competition: 02) 3460-3019   - End

Appendix 2. Competition Application Form       Naming competition for the consumer counseling network (temporary name) Competition Application Form Receipt No.    * Please do not fill in. Personal Info. Name   Date of Birth   Contact Tel no: Address: Mobile phone no: E-mail   : ① Name Korean: English: ② Homepage address   ③ Reasons of suggestion (Within 300 words)                    1. This submitted work has never been submitted to other competitions, and has never received an award. I certify that it is an original work. 2. I agree to the contents specified in other notified statements.   Date: ___________________Applicant: (seal)

Appendix 3. Information about the consumer counseling network (temporary name)   Project for constructing the consumer counseling network   □ Project Overview A. The purpose and expected effects of the organization To increase the satisfaction level of consumers and the effectiveness of its counseling by providing quality information and counseling services, as well as by providing model counseling replies, managing counseling information, and improving the convenience of counseling through rapid telephone connection. • Improve the rate of counseling replies by networking counseling organizations via a single nationwide representative telephone number. • Improve the quality of counseling services through education and the use of a DB of model counseling replies. • Comprehensively manage consumer information that has previously been managed separately. B. The current condition of the consumer counseling organizations   Organization Location and Current Condition Note Citizen Consumer Movement Organizations ● Green Consumers Network ● Korea Federation of Housewives Clubs ● National Council of Housewives Classes ● YWCA of Korea ● Citizens Alliance for Consumer Protection of Korea ● Consumers Union of Korea ● Korea Consumer Affairs Institute ● National Council of YMCA's of Korea Eight organizations; 200 branch offices across the nation Metropolitan City, City Hall ● Consumer life center in Seoul ● Consumer life center in Busan ● Consumer life center in Daegu ● Consumer life center in Incheon ● Consumer life center in Gwangju ● Consumer life center in Daejeon ● Consumer life center in Ulsan ● Consumer life center in Gyeonggi-do ● Consumer life center in Gangwon-do ● Consumer life center in Chungcheongbuk-do ● Consumer life center in Chungcheongnam-do ● Consumer life center in Jeollabuk-do ● Consumer life center in Jeollanam-do ● Consumer life center in Geyongsangbuk-do ● Consumer life center in Gyeongsangnam-do ● Consumer life center in Jeju-do ● Consumer life center in Gyeonggibuk-bu 16 local autonomous organizations, 17 consumer life centers Korea Consumer Agency ● Korea Consumer Agency (located in Seoul) Main office of damage resolution; Coordination team of damage resolution   C. Operation planning of organizations Plan to operate an optimal counseling information management system by investigating advanced models of England, Japan, and Canada, which can prevent consumer damage by forming an information sharing system among consumer counseling organizations. ○ Connect telephone calls to a counselor at a place where the consumer is located: → To resolve complaints fast and take appropriate resolution measures that can be effective for the location and situation of incidents about which consumers may complain. ○ To manage consumer information which is scattered among different areas and counseling organizations across nations: → To facilitate the fast and easy search of quality information based on abundant DBs. ○ To improve the abilities of counselors by offering regular professional knowledge education and model counseling DBs. ○ To realize a rapid response environment regarding consumer issues by sharing counseling information in an environment where the possibility of consumer damage expands rapidly through on-line deals. ○ To induce autonomous consultation and problem resolution through cooperation with businesses if autonomous resolution of problems is sufficient while counseling a consumer.       Classification Contents of Services Internet-based counseling management center ○ An automatic distribution system which receives counseling calls through a nationwide single representative telephone number and automatically distributes calls based on the location where a consumer resides. ○ database the results of counseling and businesses' autonomous counseling. Automatic counseling service ○ Assist consumers in acquiring necessary information through the Internet without getting help from counselors. ○ Discussion room for counselors and consumers (Open-type system) Consumer counseling information portal ○ Portals for analyzing damage information by product and type based on the accumulated counseling information DB and for providing information to consumers and counseling organizations   ○ Major contents: - Internet counseling - Consumer counseling information providing homepages - Statistical services - Services for providing information for businesses - Consumer Web 2.0 (Wiki) services - VOC (consumers' voice) system Model counseling services ○ Model counseling knowledge (counseling cases, dispute mediation cases, etc.) ○ Knowledge about previous judgments on cases (Analysis of the collected information about previous judgments related to consumers) Education and management of counselors ○ Development of educational programs to improve the capabilities of counselors (E-learning) D. Construction and schedule for the opening of the network ○ Expand as an electronic government assistance project of the Ministry of Public Administration and Security (October 2007) ○ Carry out the design outsourcing project to construct a consumer counseling network system (March-June, 2009) ○ Construction of the system for the consumer counseling network (July-December, 2009) ○ Full operation of the consumer counseling network services (Scheduled to operate in 2010) (End)